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MKT 310: Marketing Research: Finding Articles

Created by Dana Gordon, Acting Business & Economics Librarian, Spring 2010; Revised and updated by Terrence Bennett. Latest update: Spring 2020

Finding Journals

DOES THE TCNJ LIBRARY HAVE A JOURNAL YOU NEED?  FIND OUT HERE.

A small sample of relevant books

Finding Articles

FIND ARTICLES / SCHOLARLY RESEARCH ABOUT YOUR TOPIC

Library resources online

Business publications

ABI / Inform Global: https://library.tcnj.edu/search-tools/databases-a-z/abiinform-global/

  • Change search interface from Basic to Advanced
  • Search for keywords and phrases (in Citation and document text), then use suggested search terms (or Subject terms from relevant results) to refine search
  • Sort results by type: scholarly journals, newspapers, trade publications, etc.
  • Sort results by relevance (or by date)

If the full text of the article does not appear within ABI / Inform (or any other article database), then follow the link to Search for Full Text.

Business Source Premier: https://library.tcnj.edu/search-tools/databases-a-z/business-source-premier/

  • Change search interface from Basic Search to Advanced Search
  • Search for keywords and phrases
  • Sort results by type: academic journals, magazines, trade publications, etc.
  • Sort results by relevance (or by date)
  • Use Subject terms from relevant results to refine search

Education publications

ERIC: https://library.tcnj.edu/search-tools/databases-a-z/eric/

  • Choose Advanced Search; or use the Thesaurus to find all the terms related to your concept(s), then select relevant search terms
  • Use the History/Combine Searches tab to create different combinations of concepts and search terms
  • Refine your search with Descriptors from relevant results
  • From the ERIC citation, find the article by following the link to Search for Full Text. [In ERIC, journal articles have accession numbers beginning with EJ; other ERIC documents have accession numbers beginning with ED, and the full text should be linked to the citation.]

Health and Exercise publications

Physical Education Index: https://library.tcnj.edu/search-tools/databases-a-z/physical-education-index/

  • Choose Advanced Search; or select the Search Tools tab and then use the Thesaurus to find all the terms related to your concept(s); then select relevant terms and run your search
  • Use the History/Combine Searches tab to create different combinations of concepts and search terms
  • Refine your search with Descriptors from relevant results

Psychology publications

PsycINFO: https://library.tcnj.edu/find/databases-a-z/psycinfo/

  • Change search interface from Basic Search to Advanced Search.
  • Search for keywords and phrases.
  • Sort results by type: academic journals, magazines, trade publications, etc. Sort results by relevance (or by date).
  • Use Subject terms from relevant results to refine search.

Communications Studies publications

Communication & Mass Media Complete
https://library.tcnj.edu/search-tools/databases-a-z/communication-mass-media-complete/

  • Change search interface from Basic Search to Advanced Search. Search for keywords and phrases.
  • Refine results with subject terms from relevant results
  • Note that relevant search terms include phrases such as "survey design", "survey methods", etc.

Libraries and Librarianship publications

Library, Information Science & Technology Abstracts (LISTA)
https://library.tcnj.edu/search-tools/databases-a-z/library-information-science-technology-abstracts-lista/

  • Change search interface from Basic Search to Advanced Search. Search for keywords and phrases.
  • Refine results with subject terms from relevant results
  • Note that relevant search terms include phrases such as "survey design", "questionnairess", etc.

Multidisciplinary publications (including Business and Education)

Academic Search Premier (EBSCOhost): https://library.tcnj.edu/search-tools/databases-a-z/academic-search-premier/

  • Includes articles from the Chronicle of Higher Education)
  • Change search interface from Basic Search to Advanced Search. Search for keywords and phrases.

Wilson OmniFile - Full Text Mega Edition: https://library.tcnj.edu/search-tools/databases-a-z/wilson-web/

  • includes articles from the Chronicle of Higher Education
  • Select relevant subject area (Business, Education, etc.) / Search for keywords and phrases
  • "College students/attitudes" is a term that can be used as a search subject

Access World News: https://library.tcnj.edu/search-tools/databases-a-z/access-world-news-newsbank/

  • includes articles from college and university newspapers;
  • first, run a search using likely search terms (e.g. college athletics and attendance)
  • from search results page, use the left-side menu to limit your results to College/University Newspapers
  • Add more rows to refine your search with additional search terms (e.g. survey, attitudes, etc.)

Business & Economics Librarian

Terrence Bennett's picture
Terrence Bennett
Contact:
TCNJ Library 211
609-771-2105

Data use and data visualization