MGT 201 / MKT 201: Integrated Management and Marketing Principles: Finding Books

Search the TCNJ Library Catalog to find books (including ebooks) about your topic.  Results may include reference books, government reports, and statistical compilations. Try keyword searches to begin [example: hispanic market]; then refine your search by using relevant Subject Headings from the results of your initial search [examples: Hispanic American consumers; Target marketing--United States]

Listed below is a selection of reference works and other materials available from TCNJ Library.

If you are not able to come to campus to retrieve a book from the library, then you may have other options. 

One option is to request a copy of an e-version of the book (if available) via interlibrary loan (ILL).  For more information about ILL, as well as a link to the online request form, see the ILL LibGuide.

Another option is to request electronic delivery of a single chapter from a book. The Document Delivery LibGuide describes this process and includes a link to the online request form. In order to determine which chapter from a book might be most useful to you, try looking at the detailed book description from the library discovery tool, specifically the Contents Note; this is an example from a book cited elsewhere on this page: Fit to bust: how great companies fail.  You may be able to find more information about each chapter by searching for the book in Amazon or Goodreads, and selecting the link to "open preview" or "look inside."  Google Books might provide a more expansive preview. If available preview pages includes an index, then you may be able to use the index to determine which chapter(s) include the pages where your specific topic of interest appears.

Try a Subject browse in the online catalog (or click on subject headings within relevant records). Listed below are a few relevant examples:

Hispanic American consumers

Internet advertising

Sex role in advertising

Target marketing

Women consumers