To get started, see if your product or industry is featured in IBISWorld -- a specialized database of industry information.
Another useful starting point is Statista. As the name implies, this database is a great place to search for statistics about your product. For some products, an in-depth report or a visually-appealing infographic may be available.
Use Reference Sources to:
* Get a quick overview on a topic
* Find facts fast
* Lead you to additional resources
Listed below is a small sample of TCNJ's online reference sources. You can search for more here, or ask a librarian for assistance finding reference sources for your specific product.