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MKT 380: Advertising: Finding Articles

Created by Terrence Bennett, Business & Economics Librarian

Finding Journals at TCNJ

Does TCNJ Library have a journal you need? Find out here.

Finding full-text articles

If you don't see the "full text" of an article you want, click on "Find a Copy", or "Search For Full Text", to run a search across all of TCNJ's journal titles. If we don't subscribe to the journal in which your article is published, you can request the article through Interlibrary Loan (after entering your barcode on the online form, select "ILL Periodical Request" from the dropdown list).

Tip

You can remove a lot of the quesswork from the process of locating good articles by following one simple strategy: When you find just one relevant article, use the citations at the end of the article as a starting point to find more articles.  In other words, see whose work the author has referenced, and see if it may be useful for your work.

Finding articles

Business (including corporate and brand history; advertising and marketing; demographic analysis)

ABI / Inform (ProQuest) - Articles on business, management and industry; includes peer-reviewed scholarly research.  Full-text coverage for more than half of included sources. Full-text coverage of The Wall Street Journal from 1984-present.

  • Change search interface from Basic to Advanced
  • Search for keywords and phrases (in Citation and document text), then use suggested search terms (or Subject terms from relevant results) to refine search
  • Sort results by type: scholarly journals, newspapers, trade publications, etc.
  • Sort results by relevance (or by date)
  • Includes full-text coverage of The Wall Street Journal from 1984-present (see direct link to WSJ below).

Trenton Times (1993-present, via Access World News)

Wall Street Journal (1984-current via ABI/Inform).  Direct link to the WSJ works from TCNJ campus only; when logging in from off-campus, start with ABI/Inform (see link above) and select Wall Street Journal as the publication title

Business Source Premier (EBSCOhost) / Regional Business News - Another source for articles from scholarly journals, trade publications, and newspapers on business, management, companies and industries. Includes full-text coverage of the Harvard Business Review from 1922-present.

  • Change search interface from Basic Search to Advanced Search
  • Search for keywords and phrases, then use Subject terms from relevant results to refine search

New York Times (current) (1980-present via ProQuest; includes articles from the New York Times Book Review and the Sunday Magazine)

  • Switch from Basic Search to Advanced Search
  • Input relevant search terms
  • To limit your results, scroll down to make selections from the list of document types, including reviews, editorials, and essays

Historical New York Times (1851 to 3 years from current date)

  • Change search interface from Basic to Advanced
  • Results can be viewed in excerpted detail ("page image") or in context -- select "page map" to see how the article originally appeared on the page

Access World News (News Bank) - Full-text access to U.S. national, state, and local newspapers, as well as international newspapers, news transcripts, and newswires. Includes full text of the Trenton Times from 1993-present, and of The New York Times from 2000-present., newsletters and journals.

 

Psychology and social sciences (including consumer behavior; political attitudes; survey design; demographic analysis)

PsycINFO - This is the principle index to the international literature in psychology and related disciplines such as business, education, psychiatry, sociology, and social work. Coverage is from 1887-present. Provides citations to and abstracts from journals, books and book chapters, dissertations, and technical reports.

  • Change search interface from Basic Search to Advanced Search.
  • Search for keywords and phrases.
  • Sort results by type: academic journals, magazines, trade publications, etc. Sort results by relevance (or by date).
  • Use Subject terms from relevant results to refine search.

Social Sciences Full-Text (Wilson Web) - Provides indexing, abstracting, and selected full text to articles in over 350 leading English language periodicals covering anthropology, criminology, psychology, political science, women's studies, and sociology. Enter your search terms, and then in the Subject Area dialog box, select Social Sciences. Searches can be limited to peer reviewed, i.e., scholarly sources.

Sociological Abstracts - This is the principle index to the literature in sociology and related disciplines.  It is an international database that provides citations to and abstracts from journals, books, dissertations, and conference papers.

Worldwide Political Science Abstracts - Indexes over 1,200 journals.  For political attitudes and demographic analyses, try comgining search terms that are relevant to your topic with the phrase "general social survey".

GenderWatch - A primarily fulltext collection of international academic journals, magazines, newsletters, pamphlets, reports, papers and proceedings devoted to women's and gender issues. 

Contemporary Women's Issues - A full text database, international in scope, to newsletters, fact sheets, guides, research reports, and journals. Covers a wide range of gender issues including health, violence, education, law, and economics.

Ethnic NewsWatch - A primarily fulltext collection of newspapers, magazines and journals of the ethnic, minority and native press. Includes news, editorials, reviews, culture and history from 200 publications. Searchable in both English and Spanish.

 

Communications and media (including audience analysis and behavior; media markets; new media; advertising effectiveness)

Communication & Mass Media Complete - Provides quality research in areas related to communication and mass media.

ComAbstracts - Provides citations, abstracts, and selected full text from more than 60 scholarly journals in communications and related fields.

CIOS: Communication Institute for Online Scholarship - Contains a variety of services including an index to 27 key communication journals,  bibliographies, and access to the Electronic Journal of Communication, a fulltext, peer reviewed journal of scholarship.

 

Multidisciplinary (includes coverage in all of the subjects noted above)

Academic Search Premier (EBSCOhost) - Multidisciplinary database that provides citations and abstracts to over 4,000 periodicals.  Approximately two-thirds of the articles are available fulltext. Searches can be limited to peer reviewed, i.e., scholarly sources.

Google Scholar - Find citations to scholarly articles (including law review articles), then retrieve the full text from TCNJ's journal collection (if available).  Note: if you connect to Google Scholar from off campus, be sure to enter via the Library's website in order to receive accurate information about TCNJ's holdings for items found in Google Scholar.

Wilson OmniFile - Full Text Mega Edition - Multidisciplinary database that provides citations and abstracts and full-text articles. Searches can be limited to peer reviewed, i.e., scholarly sources.

  • Select relevant subject area (Business, Education, etc.) / Search for keywords and phrases
  • Note that "attitudes" is a term that can be used as a search subject

Business & Economics Librarian

Terrence Bennett's picture
Terrence Bennett
Contact:
TCNJ Library 211
609-771-2105