Reference Resources
Lifestyle Market AnalystCall Number: REF HF5415.33.U6 L54Reference guide for consumer market analysis from 2008 and before. More recent years are available through the Library's subscription to Local Market Audience Analyst.
Other Tools for Accessing and Mapping Census and Related Data
- Claritas Segmentation & Market Solutions (formerly Local Market Audience Analyst)Claritas Segmentation & Market Solutions (formerly Local Market Audience Analyst) is a product from SRDS (Standard Rate and Data Service), a division of Kantar Media. Claritas SMS (also branded as Nielsen SMS) offers demographic and market segmentation data of consumers by focusing on a variety of lifestyle and behavior descriptions.